TOPSHELF NEWS: H&M SUMMER 2015 CAMPAIGN PACKED WITH SUPERMODELS AND SWEDISH DJS

April 22, 2015 by iamsummerterry

H&M knows just how to get the attention of their consumers. Attracting them with well known supermodel faces and superstar DJ. Their Summer 2015 campaign will be back with all of that and more. Read more after the jump…

H&M has tapped the talents of the runway to showcase their new Summer 2015 Campaign. You’ll be able to find supermodels Doutzen Kroes, Adriana Lima, Joan Smalls, and Natasha Poly all through the campaign highlight lighting a modern bohemian, beachy collection. True to summer faves there will be tons of kaleidoscopic paisley sundresses, tropical leaf prints, flowing skirts, bikinis, caftans, and sandals. I know for sure I’m excited to see what the caftans will look like because they are the quintessential vacation piece.

There will also be a commercial for the Summer 2015 campaign set to an exclusive track provided by two thirds of the electronic music group Swedish House Mafia, DJ duo Axwell / Ingrosso. The commercial will be available on the H&M website on April 30th. Like many other H&M huge campaigns packed with star power there is a signature song. The Swedish House Mafia’s new song, “Sun Is Shining”, off their debut album will be that signature song for the latest summer collection. How exciting for them first album out the gate!