TOPSHELF NEWS: TYRA BANKS LAUNCHES COSMETIC LINE

October 13, 2014 by iamsummerterry

Trya Banks is one smart and beautiful cookie. The Beauty and Media Mogul knows just what to do to make a pretty coin. She’s taken her ability to strut down a mean catwalk and grace the covers of magazines to launching her own cosmetic line, TYRA.

Tyra Banks has been very influential in the fashion world. She was the first to give a real look “behind the scenes” of what a day in the life of a model really is into our homes every week with her hit show America’s Next Top Model. Ms. Banks has also created and added words to the dictionary teaching young girls and women around the world how to smize (*noun*: A fierce, sizzling eye expression, typically with the eyes squinting with maximum focus and intensity; the art of smiling with one’s eyes).

So it’s no surprise that the next step would be a cosmetic line. But TYRA is more than that of just a normal cosmetic line…it’s a cosmetic experience. The ever smart businesswoman that she is, she’s tapped into the direct selling market where you the consumer can be your own boss as a Beautytainer (where beauty and entertainment collide). Not only would you be using the products you can now sell them and make some coins of your own. TYRA consists of mascara, an array of lip sticks, contouring and sculpting sticks, dual lip stick and glosses, and an eyeliner and corrector wand.